Loom pricing

Yes, with limits. Loom’s Starter plan costs nothing and has no time limit, but each person can keep 25 videos and screenshots, and each recording stops at five minutes.

• Recordings on Starter stop at five minutes. Business and the plans above it have no limit on recording time.
• The 25-video limit counts screenshots and archived videos too. Once you reach it, Loom keeps your videos but you cannot record more until you delete some or upgrade.
• Starter records at up to 720p. Business and above record at up to 4K.
• Starter has no trimming or stitching, no downloads or uploads, no password-protected videos and no custom branding. Filler word removal, silence removal and editing by transcript need Business + AI.
• Meeting recordings from Zoom, Google Meet and Teams have no length limit on any plan, Starter included.
• A workspace created after February 2026 runs on Atlassian’s systems and is limited to 10 users on Starter. Older workspaces that have not moved to Atlassian can still have up to 50 free Creator Lite members.

Sources: support.atlassian.com, checked 9 Nov 2026 · atlassian.com, checked 9 Nov 2026.

• Loom now belongs to Atlassian and is sold on Atlassian’s site. Workspaces created after February 2026 are set up on Atlassian’s systems. An older workspace that has been moved shows a notice in its Workspace Settings.
• On an Atlassian workspace, the free Starter plan is limited to 10 users. A team that grew past 10 on Starter has to pay, or remove people, to stay on Loom.
• On an Atlassian workspace, you cancel or downgrade in Atlassian Administration, and only billing or organization admins can do it. Older workspaces cancel from Loom’s own Plan & Billing settings.
• The free Education plan is closed to new applicants. Verified teachers and students now get a discount on paid plans instead: up to 50% off for academic use, or 75% for classroom use.

Sources: support.atlassian.com/loom/docs/starter-plan-faq, checked 9 Nov 2026 · support.atlassian.com/loom/docs/loom-business-ai-trial-faq, checked 9 Nov 2026 · support.atlassian.com/loom/docs/downgrade-or-cancel-your-loom-plan, checked 9 Nov 2026 · support.atlassian.com/loom/docs/loom-education-discount-verification, checked 9 Nov 2026.

• Every new workspace can try Business + AI free for 14 days, and you are not charged during the trial.
• If no card is on file when the trial ends, the workspace drops to Starter. With more than 10 users it has a 14-day grace period to add a card or remove people before Loom deactivates it.
• After a downgrade you keep every video, but you cannot record again until you are under 25 videos, and trimming, custom branding and engagement insights go away.
• Enterprise trials are arranged case by case with Atlassian’s sales team.

Sources: support.atlassian.com/loom/docs/loom-business-ai-trial-faq, checked 9 Nov 2026 · support.atlassian.com/loom/docs/loom-billing-faq, checked 9 Nov 2026.

• On an Atlassian workspace: open Billing in Atlassian Administration, choose Subscriptions, find Loom and select Manage, then Deactivate. You can downgrade to Starter or cancel outright.
• On an older Loom workspace: open Workspace Settings, then Plan & Billing, select Manage Subscription and choose Downgrade to Starter.
• Either way, paid features stay until the end of the billing period and you are not charged again. A Business + AI trial needs no cancelling: it ends on its own.

Sources: support.atlassian.com, checked 9 Nov 2026.

• Starter fits someone who sends a few short replies: a quick bug report, a code review or a hello. Everything over five minutes, or past 25 videos, needs a paid plan.
• Business fits people who record longer walkthroughs and need to trim mistakes, download files, password-protect videos or put their own branding on the share page.
• Business + AI fits people who want filler words and silences taken out, summaries and chapters written, or meeting notes sent after Zoom, Meet and Teams calls. Loom charges for it per paid seat, so you cannot buy it for part of a team.
• Enterprise fits companies that need single sign-on, SCIM provisioning, retention rules and an uptime SLA. It is billed yearly, at a price set with sales.

Sources: support.atlassian.com/loom/docs/starter-plan-faq, checked 9 Nov 2026 · atlassian.com, checked 9 Nov 2026 · support.atlassian.com/loom/docs/upgrade-to-or-downgrade-from-business-ai, checked 9 Nov 2026.

• Paid plans are charged per Creator or admin. Creator Lite members are free but are held to Starter limits, and Business + AI features do not reach them.
• People added during a billing period are charged a prorated amount in the next month’s bill, including on yearly plans.
• If you deactivate a paid member partway through a period, Loom does not refund the rest of that seat’s period.
• Yearly billing saves up to 17%. On a yearly plan, Atlassian charges for the user tier closest to your team size rather than the exact number of people.
• Monthly plans can be refunded in the first paid month after the trial, and yearly plans within 30 days of payment.
• HD recording needs the desktop app. Loom says its Chrome extension cannot record in HD, even on a paid plan.

Sources: support.atlassian.com/loom/docs/loom-billing-faq, checked 9 Nov 2026 · atlassian.com, checked 9 Nov 2026 · support.atlassian.com/loom/docs/what-are-the-differences-between-loom-plans, checked 9 Nov 2026.